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Our Team
Founded by seasoned experts at the intersection of Strategy, Branding and Education and supported by a network of talents, THE BEYONDERS AGENCY is a community of practitioners sharing the same philosophy: Future Is Good.
We come from different backgrounds (commercial, digital, sustainability and technology) and have different passions. We are curious, optimistic and overall driven by positiveness.
As a client, you can dive into our world, and compose the team fit for your project: seniors, who have walked the talk, and juniors that bring a lot of energy, enthusiasm and new ideas.
Laurent Bouty
Passionate as an artist, number-oriented as a financier, process-oriented as an engineer and results-driven as a project manager, Laurent Bouty helps leading companies articulate, execute and present their Marketing strategies.
I have a broad Marketing experience (from Marketing Strategy to Communication), including latest trends like analytics, social networks and mobile, gained in Telecommunication, Advertising and the Financial sector. I have a strong marketing execution orientation through team development and best practices implementation.
I am the Academic Director of Innovation & Entrepreneurship program at Solvay Brussels School. I also teach Strategy and Marketing in different programs.
Laurent obtained an Executive MBA from Henley Management College, UK, in 2004. He has a post-graduate in Telematics and Organisation (1998), and also holds a Master in Civil Engineering from the Université Libre de Bruxelles (1994).
Raphael Thys
“Mom, I am living in the science-fiction movie of my youth!”
Passionate about technology and its implications in our way of living, thinking and interacting with each other, when I was young was passionated about the future.
With more than 20 years of experience in the digital industry, I have always focused on the user, and I was interested by individuals using technology and not technology itself. Certified in user experience and service designer at NNG (USA), I worked with numerous Belgian large corporate accounts, start-ups and agencies on web, mobile, phygital and omnichannel projects.
I am also teacher and speaker in different schools like Solvay, l’IHECS, Bruxelles Formation, European Communication School, etc.
Design & Future thinking, service design, user experience.
Steffen Vander Mynsbrugge
Steffen believes there are two main factors for successful business: having a strong purpose and nurturing great talent.
As a Branding, Communication and Customer Experience professional for 20 years, I have been working with many companies and brands, like Brussels Airlines, Continental Foods, Heineken, ING, Microsoft, etc. I help them define their purpose (vision, mission, values) as the basis for their successful and differentiating story.
I co-founded creative brand agency 20Something, and I am responsible for Talent Management at acc (the association for communication companies) in Belgium.
I teach Brand Strategy in the Advanced Master Creativity & Marketing at Solvay Brussels School.
Steffen holds an Advanced Master in Marketing Management from Vlerick School (1998) and a Master in Business Engineering from Solvay Brussels School (1997).
Martine George
Holistic thinker and enthusiastic learner, Martine George has navigated for the last 25 years in different roles and functions from researcher in physics to now University Professor and Leadership Development Coach, through knowledge worker, business analytics practitioner and customer intelligence executive. Martine has a long experience in developing experts and knowledge workers in large and small companies of different industries.
Martine is Professor of Management Practice at Solvay Brussels School where she teaches Data Science in different programs. She is the Academic Director of the Executive Program in Business Analytics and also the Director of the Executive MBA Career Advancement Program and a career coach.
Laurence Wilmet
I have a broad experience in marketing, digital and customer experience within corporate organisations.
I’m passionate about people and coaching, supported by a lot of energy, enthusiasm, and creative thinking.
Digital has been part of my career from scratch. Beyond the technology, it’s the contribution of these tools to simplify, automate and deliver a better user experience that stimulate my creativity.
I'm helping organisations to adopt a human-centered approach in their way of working. Bringing customer at the heart of the strategy, empowering co-workers, unleashing creativity and delivering meaning for the citizen consumer.
I’m also teacher (Digital Marketing, E-Business, Design Thinking and Agile Project Management) and business coach for start-ups.
I’m certified in Design Thinking, Scrum Master and ANC practitioner (Neurocognitive and Behavioral Approach).
Axel Waiengnier
I am a consultant with 20+ years of experience of digital team & project management in complex business/IT environment. People and task-oriented balanced leader, I like to work on team cohesion, well-being and motivation while focusing on structure, objectives-settings, roles, tasks, planning and work facilitation.
From kick-off to final delivery and maintenance’s team set-up, I help companies to manage end-to-end their digital projects. I gained experience working mainly for large corporate accounts in Telecommunication, Banking and Aviation sector and this for both B2C & B2B markets.
Pascal Durdu
Being an ecosystem builder and an integrator becomes more and more my way of contributing to a bright future. While looking at the complexity of interactions between all stakeholders around us, I love helping companies building a sustainable future maximizing their positive contribution to their ecosystem.
I have a 25 years of experience in delivering innovation & business models in various type of industry (Telco, IT/Digital, Consumer goods, Finance, Logistics, Agriculture), in various size of organisation and in many countries.
No bullshit & speed after defining the right direction are moto which are behind being impactful. Interacting easily and smoothly with all functions of an organisation (Finance, Engineering, Customer Care, Sales and Strategy) allows me to be effective day 1.
Pascal obtained has a post-graduate in Industrial Management from the Katholieke Universiteit Leuven (1996) and also holds a Master in Civil Engineering from the Université Catholique de Louvain (1995).
Thibaut Van Spaandonck
I’m McKinsey Alumni Consultant with 13+ years of experience in the software industry. Having a background in both technology and business (Master in Computer Science + Solvay Business School), I specialize in helping organizations, from startup to enterprise, achieve success with their software projects. I do this by defining a technical strategy that best serve the business strategy, assembling high-performance teams and providing the appropriate coaching & guidance to ensure that the project stays on the track for success.