Reasons to join

• Participants discover why purpose matters and how to formulate and implement.

• Main stakeholders will be involved in (re)formulating their company or brand purpose.

Who should attend

CEO, senior management, brand and marketing managers, etc.

What you will get

• Insight in why purpose matters

Program overview

Morning

• Purpose Matters

• Start with WHY

• Value Frameworks

Afternoon

• Formulating your purpose

• Strategic implications

• Storytelling

Practicalities

• Workshop pre-briefing: intake with basic information, scope (company and/or stakeholders), list of invitees.

• 1-day workshop, with pre-briefing and minutes of the day (tailored offer can include sustainable lunch, external location, etc.)

• Expert and main facilitator: Steffen Vander Mynsbrugge