We help you to identify and formulate the reason of existence for your brand or company.

The world is rapidly changing and you think your role as a company should adapt. You have a company or brand vision and mission, but you are not sure if they are right, if they are strong enough and differentiating from your competitors.

We help you to identify and formulate the reason of existence for your brand or company. You will describe your contribution to the world, and define the role your company or brand should play now and in the future?

Together, we define purpose principles and identify strategic implications that will help you cascading your purpose across your strategy and innovations. Being purposeful is probably your most important asset for the long term.

At the end of this mission, you will get:

  • A (re)formulated Purpose and short narrative (storytelling);

  • A set of core values and/or principles your company or brand stands for;

  • A set of strategic implications and directives for your business and innovation efforts.

 

A Purpose is concise, clear and relevant

 

There is no value in an extensive and complex Purpose, a vision and/or mission statement that crams a hundred business buzzwords into never ending sentences, impossible to read in one breath.

A well formulated purpose is brief but comprehensive, a few well-chosen words that transmit the right message and evoke the right feeling. It is your reason for existence in the world of today and tomorrow, taking into account what really matters to all your stakeholders.

A Purpose is differentiating

 

Many Purposes sound alike. As it is the fundament of your brand, it is the key opportunity to set your company and brand apart from direct and indirect competition.

It is the single most important cornerstone for building your unique story and identity.

A Purpose is inspiring

 

But above all, your Purpose should inspire. It should speak to all your stakeholders in a way that makes them dream of what you aspire and believe in what you stand for.

It should enthuse clients and employees, and motivate them to follow and to lead.

What does a project look like?

We look for inspiration from best practices (desk research) and sometimes we bring external experts to the table. We work with your teams to look for internal ideas and from time to time we come with our own crazy ones (from our creative team).

Understanding your situation is key: therefore we interview your stakeholders (customers, employees, shareholders, partners), and we take into account your existing materials and previous or ongoing exercises. If required, we rephrase the challenge to be addressed during the project.

Step 1

PREPARATION - Desk research: benchmarks and best practices, existing internal materials. Stakeholder interviews and/or surveys, expert reviews.

Step 2

WORKSHOPS - Workshop preparation and facilitation: inviting the right people, inspiration and working together, creatively and playful, to (re)discover company and brand purpose, what you stand for and what it means to build a positive future.

Step 3

CONSOLIDATION - Our experts and creatives fine-tune workshop ideas and propositions for validation. Purpose, Vision, Mission, Values and narrative are bundled in a Brandbook. Strategic implications are validated.

Why us?

 

All our project leaders are senior people with strong operational experiences in large and small companies.

  • We know all methodologies by heart because we teach it at universities and high school.

  • We have worked for different industries.

  • We have a strong financial approaches for innovation (innovation theatre are not enough for getting 1M€ from your board).

  • We keep your brand purpose always in mind as the true north.

  • We are very agile with no overhead structures.