Experiencial marketing for the Smart City
From complexity to playful simplicity
Smart city is sometimes complex to apprehend for most people. Who are the actors building and running it? What does it do practically? What benefits and for who? How to demonstrate its strong potential to non savvy audiences (citizens, politics, organisations…)?
That’s the challenge IRISnet came up with. At The Beyonders Agency we decided to build a LEGO city with electronics and interactions and 3D animations to fully describe the scenarios presented on the model.
Project phases
Proof of concept
1st we needed to validate the concept. We were in uncharted territory, so how do we do? Is there an interest? Could we make it attractive enough? Create engagement while being clear, communicate easily some complex topics?
We created a fast prototype with almost no custom builds, a webapp page and a keynote presentation.
Assembling
Get the bricks is probably one of the most complex, assembling is fun but it is a massive and long effort (POC has 30K bricks, Version 1 was up to 80k bricks).
3D Animation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Electronics & interactivity
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.